FaZe Clan, a leader in digital lifestyle and the leading digital media platform for gaming and youth culture, recently announced a strategic investment from Cox Enterprises though the total amount has yet to be disclosed.
This recent investment further strengthens the relationship and existing partnership between Cox and FaZe Clan. Atlanta Esports Ventures (AEV), a joint venture between Cox Enterprises and Province, Inc. partnered with FaZe Clan in 2019 to form Atlanta FaZe, a Call of Duty League franchise.
Cox Enterprises is a leader in communications through the company’s automotive and media outlets. Cox Communications and Cox Automotive are strategically investing in new industries and emerging technologies, with sizeable interests in clean technology and health care. Originally founded in 1898 by Ohio Governor James M. Cox, the global company has generated nearly $20 billion in annual revenues from brands that include Autotrader, Kelley Blue Book and Cox Homelife.
Who is FaZe Clan?
Often cited as the most popular esports organization in the world, FaZe Clan is also one of the largest overall entertainment properties that has existed in the last ten years.
Originally founded in 2010, FaZe Clan creates disruptive original gaming content for their audience of hyper-engaged global fans. The FaZe Clan audience currently encompasses over 350 Million followers across all platforms.
The company holds a leading position in the gaming world along with being a leader among the epicenter of video games, sports, culture and entertainment. The driving factors behind esports explosive growth. FaZe Clan is helping to drive how future generations consume and engage with digital content.
FaZe Clan’s roster is a who’s who of influencers with over 85 roster members including world-class gamers, content creators and talent like NBA basketball star Ben Simmons, highlight athlete Lebron “Bronny” James Jr., NFL quarterback Kyler Murray and rap superstar Lil Yachty.
FaZe Clan has an unmatched esports division that encompasses nine competitive teams. The group holds dozens of world championships to their credit.
FaZe Clan Teams
FaZe Clan limited-edition collaborations and partners include apparel brand Champion, Professional Football Organization the NFL, Manchester City FC, Lyrical Lemonade, Clothing Brand Kappa, CLOT, NHL’s LA Kings, and more.
The Future is Bright for FaZe Clan
Current AEV CEO Paul Hamilton said the investment comes at an ideal time for the brand. Hamilton will also become a strategic advisor to FaZe’s board of directors.
“Our brand has transcended esports, becoming a powerful platform for gaming and youth culture. This is a huge leap in the evolution of our partnership with Cox Enterprises and Atlanta Esports Ventures that will lead to greater opportunities for all of us,” said Lee Trink, FaZe Clan CEO.
FaZe Clan 2021 Year in Review
2021 has been a monumental year for FaZe Clan with numerous groundbreaking partnerships and marquee member announcements.
Notable highlights include recent history as the first gaming organization to grace the cover of Sports Illustrated.
Atlanta FaZe continues to be ranked as the No. 1 seed during the entire 2021 Call of Duty League season. To date the organization has won three out of five Majors, along with breaking the record for the longest win streak in Call of Duty League history. The team has become a force to be reckoned with. Atlanta FaZe is scheduled to compete this upcoming weekend at the Call of Duty League Championship in Los Angeles as they look to secure FaZe Clan’s 30th world championship victory.